Enjoy Daily Life

With the pivot from Gin Lane to Pattern Brands in full swing, the team focuses on how to take their new business to market. The road to building a new company isn’t a straight line and there are plenty of challenges to navigate along the way. In this episode, we hear how Nick approached sharing the pivot with the Gin Lane team and how they navigated the rollercoaster of raising investment. Camille and Emmett share insights into building the new brand and we also hear what went down on launch day and go behind-the-scenes at the the Pattern Brands launch party.

Must-listen moments 

4:00  The problem is Pattern Brands trying to solve

"I think at a top-line it's solving this notion of a burnout in our society, in our culture, in our generation."  Camille Baldwin 

5:49  The importance of creating a memorable brand "The fun thing about branding and marketing is you can do years worth of research. But if you can't boil it down to this thin sliced visual, logo or tagline, it doesn't matter."  Emmett Shine 

8:25 How Pattern Brands approached raising investment “We probably talked to 30 to 40 investors over the time period all the way from very large investment funds to seed funds and I think the big learning process for us was figuring out not how we pitch, but who was the right partner for us.” Nick Ling

14:27  Saying goodbye to Gin Lane and embracing discomfort "I think we're excited to go back to zero. When you're at that moment when you don't know anything and you're really uncomfortable that is probably the most motivating feeling in the world." Camille Baldwin 

21:02  Nick reflecting on the Pattern Brands launch “The last 6 months have been way harder than we thought they'd be. Convincing 30 people to change their lives with you  to go from Gin Lane to Patten  is a journey and now is the time where we have to live up to these ambitions we're putting out there."  Nick Ling
 

What is Social Media Marketing

Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements. The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat. There are also a range of social media management tools that help businesses to get the most out of the social media platforms listed above. For example, Buffer is a platform of social media management tools, which can help you achieve success with your social media marketing. Whether you want to build a brand or grow your business, we want to help you succeed.

A Quick Overview of Social Media Marketing Social media marketing

                first started with publishing. Businesses were sharing their content on social media to generate traffic to their websites and, hopefully, sales. But social media has matured far beyond being just a place to broadcast content. Nowadays, businesses use social media in a myriad of different ways. For example, a business that is concerned about what people are saying about its brand would monitor social media conversations and response to relevant mentions (social media listening and engagement). A business that wants to understand how it’s performing on social media would analyze its reach, engagement, and sales on social media with an analytics tool (social media analytics). A business that wants to reach a specific set of audience at scale would run highly-targeted social media ads (social media advertising). As a whole, these are often also known as social media management.

The Five Core Pillars of Social Media Marketing
 1. Strategy Before you dive right in and publish something on social media, let’s take a step back and look at the bigger picture. The first step is to think about your social media strategy.

What are your goals? How can social media help you achieve your business goals? Some businesses use social media for increasing their brand awareness, others use it for driving website traffic and sales. Social media can also help you generate engagement around your brand, create a community, and serve as a customer support channel for your customers.

2. Planning and Publishing

 Publishing to social media is as simple as sharing a blog post, an image, or a video on a social media platform. It’s just like how you would share on your personal Facebook profile. But you will want to plan your content ahead of time instead of creating and publishing content spontaneously. Also, to ensure that you are maximizing your reach on social media, you need to publish great content that your audience likes, at the right timing and frequency.

3. Listening and Engagement As your business and social media following grow, conversations about your brand will also increase. People will comment on your social media posts, tag you in their social media posts, or message you directly. People might even talk about your brand on social media without letting you know. So you will want to monitor social media conversations about your brand. If it’s a positive comment, you get a chance to surprise and delight them. Otherwise, you can offer support and correct a situation before it gets worse.

4. Analytics and Reporting Along the way, whether you are publishing content or engaging on social media, you will want to know how your social media marketing is performing. Are you reaching more people on social media than last month? How many positive mentions do you get a month? How many people used your brand’s hashtag on their social media posts?

5. Advertising When you have more funds to grow your social media marketing, an area that you can consider is social media advertising. Social media ads allow you to reach a wider audience than those who are following you. Social media advertising platforms are so powerful nowadays that you can specify exactly who to display your ads to. You can create target audiences based on their demographics, interests, behaviors, and more.

Logo Designing Urdu Tutorial

Logo Designing Urdu Tutorial is a complete guide for those who want to learn logo designing. In this tutorial I am going to teach you everything you need to know about logo designing. In the first part of this tutorial, I will explain you what actually a logo is and general misconceptions about logo designing. Then I will share several tips that will help you to build an outstanding logo. In the second part of this tutorial, I will teach you a premium logo designing software from scratch. 

There is so much to learn in this course. A logo is a mark, business name written with a specific style or combination of name and mark. A logo is an identifier for your business entity, products and services. Building an effective, memorable and simple logo is as important as any other branding strategy. Logo designing is considered as a complicated task.
 

Online Jobs for Students to Earn More money

Online and work at home jobs on the whole have an opinion of being scam but real online jobs do exist. Online jobs are slowly gaining prominence across the globe due to the fact they can help you utilize your talents in the best possible way, in addition they convey the comfort of your own house, flexible timings and saving on travel expenses. Whether you are a student, housewife or even an employed person, online jobs can offer that extra income.

Best Work from Home Jobs 

1.Writing Jobs: Each website across the web needs content and accordingly, writers are an important part of the web ecosystem. There are usual writing jobs like creative writer, copywriter, editor and article & blog writer along with more advanced jobs like technical writing and ebook writing etc. A writing task will easily fetch a decent amount of money depending on your skills. we can apply on various freelance websites or technique websites & blogs you follow (tech, travel, news, productivity, DIY, movies, etc) and we are attractive sure we will be paid well enough. Additionally, we can try Pro Blogger for specific online blogging work or join various Facebook groups where people post various job postings for writers. 

2. Designing Jobs: If you are a designer, we can easily get a decent online job. People on the web look for UI/UX, web and graphic designers for their apps and websites. There are also jobs available for illustration, business card, logo, banner, infographic, social media and merchandise designers, so we can selectsomething suits the best. Even thoughwe can search for jobs on maximum freelancing websites or Facebook groups, we recommend 99 Designs for its specific focus on designers. The design community and several contests on 99 Designs make it the appropriate area for designers viewing for work.

3. Programming Jobs: There are several companies viewing to outsource their smaller coding projects to outworkers and that’s where students well experienced with programming can get a part-time online job. It all depends on programming languages. There are programming jobs available online for mobile & desktop apps, games, web development, website building, software/app testing etc. Along with the casual websites, we can checkout Upwork for diverse online job openings for programmers. 

4. Tuitions (Online Tutoring) With the rise of online training, there is a rise of online tuitions and tutor jobs. So, when we have good teaching skills, we can teach students from home and earn a handsome amount. Tutor jobs are available for various skill levels, be it different subjects & courses from school, college or even something that is of general interest. we should give CheggTutors a shot for a tutor job and we could easily make $20/hour. 

5. Data Entry Jobs Ifwe believe in your typing skills, a data entry job should be good. There are various companies looking for people who can enter all their physical data online or to keep an online record. There are lots of data entry scams all over the internet but there are some legal jobs available on good freelance websites like Upwork and Freelancer. So, we don’t get caught in scams and apply for these jobs only on legal sites like Upwork, Freelancer, etc.

6. Translation Jobs: There are some great translation jobs available online for people who are multi-lingual or well experienced in more than one language. With businesses going worldwide, there’s a need to translate their work to cater to different languages and they are on the lookout for good translators. The job includes translating a document, movie subtitles, interpreting different languages, editing etc. we can get a number of online translation jobs at Translatorscafe or Gengo. 

7. Voice Over voice overs for exciting videos sounds like a really interesting job and if you assume you have the voice and the skills, you might as well give it a shot. we can upload the languages and the pronunciationswe can do to get freelancing voice over jobs. People look for voice overs for narration, dubbing, impersonation, audio books etc. we can try for voice over jobs on Fiverr. 

8. Customer Service and Tech Support Jobs: call center offices are still the main stay of tech support and customer services, virtual call-centers are slowly gaining traction. At a virtual call center, a tech support or customer service call is routed to the home number of an agent. This job requires to have a quiet environment at home, good & professional speaking abilities along with some training for tech support. There are different jobs available like tech support specialists, customer service managers, live chat agents, phone support etc. Along with the freelance websites, there are specific tech support websites like LiveOps that offer work from home tech support jobs. 

9. Video Services and Animation Jobs Video consumption is on the rise and that has certain to increase jobs aimed at video producers. These freelancing jobs require people to create video commercials, intros, edit videos, do the post-production and add animations or graphic designs. So, when you have the abilities to create some cool videos, we should give this a try. we can search for video animator jobs on freelance websites like People Per Hour.
10. Sell Your Photos or Art Great photos and arts have wonderful value and if we good photographer or an art creator, we will have no problem selling your collection online. we can sell your art images on websites like DeviantArt and your photos on SmugMug . These websites should fetch a good amount for all your creativity, in addition give confidence in your talent.

Airblue Counselor Terminal Customer Service Islamabad

Applying For A Business Online

Starting a business has never been easier. Doing business online has made starting and running your own business easier than ever before. With the growth of social media, different people from different backgrounds and geographical areas are connected regardless of their income status. There are different ways of doing business online. You can opt to start an e-commerce marketplace or use third-party platforms such as eBay and Amazon. You might also decide to start your own e-commerce site, depending on the type of business you would like to venture in. One of the most important aspects of doing business online is the legal aspects of a startup. Before starting a business, whether online or not, there are a few legal documents you require. Without the legal documents, your business might not thrive as it will be operating against the law. Filing your business paperwork can be challenging, but it’s better to do so in order to avoid both federal and state laws affecting your business operations. Top 5 Legal Tips to Apply Online for an E commerce Business 

1. Register for Employer Identification Number Employer Identification Number (EIN) is a business identification number comprising of nine digits. It helps the government to identify your business. Register for EIN as it is in your best interest to always pay taxes on the goods you associate your business with. Identify your business with the tax ID in all government forms. A tax ID can help you gain credibility with your suppliers. However, international companies do not need a tax ID if they don’t have employees based in the US. Visit your local IRS state to apply for EIN or download the application form from the website and apply. In case you don’t have employees working for you, just apply for ‘identification purposes’ to avoid confusion later.

 2. Register Your Domain Name Once you have come up with a business name, register the domain name immediately. You wouldn’t want to find out later that the name you came up with already exists.  create a domain name in line with the products you intend to deal with, for the sole purpose of being found online easily when people make relevant searches. 

3. File a Fictitious Name Statement File a ‘Doing Business As’ form to enable people to know that you and your business are one. The fictitious name statement verifies that you are the person responsible for all legal and business transactions for your business site. 

4. Obtain a State Labor Agencies License If you have employees in your online business, you have to register with the state. However, depending on the state, you might be required to register as the only employee if you don’t have one. 

5. Go through Online Business Regulations Digital taxation, security, copyright and privacy are the items that distinguish online businesses from physical stores and other forms of businesses operated offline. A lot of these regulations may affect retailing businesses. However, even if you are not involved in retailing, ensure you go through regulations on online businesses, especially those on advertising. If you are operating your own e-commerce website, ensure you also go through the specifics of online business laws.

7 Free Ways to Quickly Grow Your Online Business

1. Take Advantage of Free Marketing Tools

The Internet is full of free marketing tools from email marketing campaigns to designing perfect social media graphics. While it may take a bit of effort to find tools that work best for you, the end result is a far more streamlined system. Let’s say you want to publish a post on your Twitter, Facebook and accounts for the business. Instead of going to each one of these, which is time-consuming, you can use free tools like Buffer and simultaneously share the post with all three. In fact, there are a number of social media marketing tools you can start using right now to boost your business. While some may have a monthly subscription fee, many will have free or trial versions you can test out immediately. If you have a website on WordPress, there are thousands of plugins you can choose from to grow your business in 2020. For example, you can check out Hub Spot's free WordPress Plugin that offers a rich set of tools to boost your sales and marketing performance: CRM, forms, email marketing and more. If you don’t have your business listed in Google, you’re missing out. Because of how local searches operate on the search engine today, people in your area may never see your business listed in the results page. One of the first things you should do right now is use Google My Business. It’s a free platform rich with data while making sure your local customers know where your store is located. The Internet is full of free marketing tools from email marketing campaigns, like Hub Spot's Free Email Marketing, to designing perfect social media graphics. While it may take a bit of effort to find tools that work best for you, the end result is a far more streamlined system. While you may receive more benefits from certain marketing tools by paying for premium service, sometimes the free versions are all you need. The point is you need to push the limits of these free tools to benefit.

2. Be Mobile-Friendly

Everyone needs to have a mobile-friendly website today. More than 54% of people browsing the Internet are doing so from smartphones and tablets. If your site isn’t responsive or has a mobile variant, you may alienate more than half of your consumers. Being mobile-friendly includes a variety of adjustments to the website. No Flash video: Most mobile devices do not work well with Flash. Optimized images: Rendering graphics takes bandwidth and time. Always use the correct sizes for your site. Trappable elements: Text links are often too small for thumbs. Use larger buttons that are easy to touch or click. Easy navigation: Don’t overfill the navigation menu. If it fills the screen of a smartphone, it often appears overwhelming. Easy Functionality: Visitors should be able to easily manage the site from a 3-inch screen. Some aspects of being mobile-friendly do not require a monetary investment. Things such as modifying images to fit, redesigning the menu bar and more can be done easily by yourself. In fact, using systems like WordPress hosting already does most of that for you. It’s already mobile responsive without making adjustments. An easy way to get an idea of what your site looks like on a mobile device is to shrink your computer’s web browser. By adjusting its height and width on your screen, you can get an idea of what people see when looking at your web pages.

3. Deliver High-Quality Content

Creating high-quality content is important whether it’s a company blog or a product description. It’s all about engaging the audience and giving them what they need: information. This information needs to be delivered in a way that keeps readers connected. Avoiding text blocks, separating points with headers and keeping the language easy to absorb is only the beginning. Another important aspect of content to keep in mind is remaining factual. Always base your material on evidence you can collaborate with other sources. As we live in an age where “fake news” is tossed around frequently, you want to make sure your business is seen as a legitimate source. In other words, you want your company to be viewed as an authoritative figure. Authority works to improve brand reputation as well as search engine ranking. High-quality content also involves other elements outside of text as well. While content is and always will be king, the delivery of that information is greatly important. 

Site Speed As many as 53% of people on mobile devices give up on a site that takes more than three seconds to load. This means the site as a whole needs to be optimized for speed. If you use platforms like WordPress, you have access to a variety of tools to improve the performance of your website. Design Layout More than one-third of visitors will leave a site if the layout is poor. Color choices, graphics and even the overall layout of the site’s functions can cause issues for certain users. You need to deliver a good visual and functional experience for everyone visiting the website. 

Avoid Fluffing Don’t try too hard to achieve a certain word count. This often leads to what’s known as, “fluff.” It’s content within an article that doesn’t seem to have a purpose other than stretching out how many words are on a web page. It can confuse your readers as well as search engine bots for optimization.

4. Diversify Your Operation

Growing a business often involves diversifying the operation. There’s nothing wrong with including elements that will help you draw in a larger crowd or benefit from existing traffic. Being diverse with your business grows income while keeping the company protected from market shifts. Like the adage goes, “Never put all of your eggs in one basket.” Keep the business flexible and easy to adapt to trends and changes. Here are a few points of what I’m talking about.

5. Focus On Your Target Audience

Focus the business on your particular audience. The more you streamline content, products and services, the higher the quality of your visitors. This means you’ll target those who are most likely to spend money with your business. For example, you wouldn’t want to create guest blog posts on a website that centers around lawn care products if you sell kitchen appliances. Any marketing you do needs to stay relevant to what you offer. The target audience will influence everything from the type of content you create to the brands of products you stock. This is a key element you’ll need to discover if you want the best chances of success. One mistake a lot of new businesses make is trying to target “everyone.” This often leads to a haphazard marketing strategy and winds up being overly expensive in the long run. Keep your focus on those who are going to directly benefit from the business. Later on, when you’re ready to pump money into ads, knowing your audience is going to save you a lot of money. Instead of showing ads to anyone, you can fine-tune them to show only to those people who will most likely make a purchase. If you’re unsure who your target market is, take a look at free tools like Google Analytics. By going over the activity data of your website, you can get an idea of who likes what when it comes to your business. Many eCommerce platforms come with a variant of this tools as well. Another good way to scope your potential buyers is to take a look at your direct competition. How do they have their content set up? What seems to be working well for them? Answer these questions and make your site better.

6. Integrate Social Media

One of the beautiful things about social media is how effective it is without actually spending money. It’s free to create a profile on most platforms and can easily put the business in front of thousands of potential consumers. However, it’s not enough to simply have a Facebook or Twitter profile. You can’t just put up a business page and hope people flock to it. You have to be a part of the premise behind the idea: being social.