TikTok For Business

 6 Ways You Can Use it to Boost Your Brand

TikTok is one of the fastest-growing social media platforms ever. The numbers are staggering: It was the most downloaded app of 2021, topping out with 656 million downloads. In the summer of 2021, it hit one billion monthly active users. It’s also the only non-Meta app to hit the three billion install mark. It’s not just a place for dance challenges or pranks, either. Brands can use TikTok to build their reputation, engage audiences, and drive conversions. However, unlike Facebook and Instagram, it’s not immediately obvious how brands can best use TikTok to their advantage. That’s why TikTok created TikTok For Business. This marketing tool offers everything brands need to create awesome TikTok ads that drive real business results. This article explains what TikTok For Business is and how it works, who should use TikTok For Business, and how you can get the most from this tool. By the end of the article, you’ll have a clear idea of how you can succeed with this phenomenal social network.

What Is TikTok For Business? 

TikTok For Business is highly recommended. It won B2B Brand of the Year at The Drum Awards for B2B in 2021, thanks to its rebranding efforts and glowing recommendations from brands of all sizes.

What Is TikTok For Business? TikTok For Business is highly recommended. It won B2B Brand of the Year at The Drum Awards for B2B in 2021, thanks to its rebranding efforts and glowing recommendations from brands of all sizes. The tool makes it easy for brands to start advertising on TikTok. It contains in-depth guides on the solutions it offers, including: Introduction to TikTok For Business Creative Best Practices The Creative Exchange The TikTok Shop It also offers plenty of inspirational success stories (something we’ll cover in more detail below) and loads of blog posts and how-to videos. The tool makes it easy for brands to start advertising on TikTok. It contains in-depth guides on the solutions it offers, including: 

Introduction to TikTok For Business 

Creative Best Practices 

The Creative Exchange

The TikTok Shop

It also offers plenty of inspirational success stories (something we’ll cover in more detail below) and loads of blog posts and how-to videos.

Why Should You Use TikTok For Business?

TikTok For Business sounds great. However, is it right for everyone? I think almost every business has a lot to gain from TikTok. For one, it is the leading app for consumer spending. In 2021, users spent a whopping $2.3 billion in the app, up from $1.3 billion in 2020. It also offers the following three major benefits to brands. 

Enormous Exposure Potential Consumers love videos. In 2022, we watched an average of 2.5 hours of online video content per day, up from 1.5 hours per day in 2018. The same study also shows we’re twice as likely to share video content with friends than any other online content. There are few better places to watch videos than on TikTok. As the leading video-based social network, TikTok gives brands access to millions of potential views. As I mentioned in the introduction, TikTok has a phenomenal number of users in over 140 countries. What’s even more important is that those users are highly engaged. Data released by TikTok shows the average user opens the app 19 times a day and actively uses the app for 89 minutes per day—basically an hour and a half. Even better, almost anyone can create a viral TikTok video. The nature of the platform’s algorithm means even creators with tiny audiences can become viral hits. Just ask Nathan Apodaca, whose video become so popular it reached Fleetwood Mac, whose song he sings in the soothing video he records while skateboarding to work. Brands Look More Authentic on TikTok No one wants to be known as the company that runs cheesy adverts on social media. Consumers don’t want crap ads, either. Consumers want an emotional connection to brands now more than ever, and 90 percent say authenticity is important when deciding which brands they support. Thanks to the solutions offered by TikTok For Business, it’s easier for brands to come across as authentic and create the same level of content pushed out by veteran content creators. Of course, it’s easy to go too far and jump on all of the latest TikTok trends. While it’s important to be creative and authentic, take care to stay true to your brand’s personality. If the trend doesn’t mirror your brand image, you don’t need to jump on the bandwagon. 

Access to Endless Influencers The power of influencer marketing is well understood. Three in four marketers use influencers as a marketing tool, and 90 percent believe it to be effective. TikTok takes influencer marketing to a new level. Because it’s possible for someone with very few influencers to go viral on TikTok, brands have access to a potentially unlimited number of influencers. TikTok also makes it easy to connect with influencers thanks to its Creator Marketplace. We’ll talk about this analytics tool below, but it’s a great way to find partners with the engagement, reach, and demographics you care about. 

Who Should Use TikTok For Business?

            It doesn’t matter who you are or what kind of business you run; TikTok has something to offer everyone from large enterprises to small businesses and agencies. Big brands with even bigger marketing budgets have quickly made TikTok their home. Companies like Coca-Cola, Google, and Sony have already established effective partnerships with popular TikTokers to promote brand awareness and drive conversions. The New York Times reports that at least 18 public retail brands have referred to marketing efforts on TikTok on calls with analysts and investors between August and December. TikTok goes to great lengths to promote itself as the social media platform of choice for small businesses. In 2021, the company unveiled its Small Wins initiative, which showed the value it can bring to smaller businesses around the globe. This includes a bakery that turned 3,000 followers into 2 million and a candlemaker who went viral.