It’s no secret that the future of digital retail is hugely exciting. So, who could blame you for wanting to launch an online business in Dubai? The world has fallen in love with the convenience and abundance of shopping online. In fact, ecommerce rode a tidal wave of growth during 2020. While many brick and mortar businesses over the past couple of years have experienced a significant contraction, others flourished to expand their businesses online. The pandemic catalysed a huge shift toward the digital marketplace, and many small business owners are now jumping on board. It can be a good way to earn money, with plenty of opportunities for passive income as well. This was the case across the globe and it was certainly no different here in Dubai. If you are interested in starting an online business, you’ve come to the right place. Your online business idea could become a reality, faster than you think. We’ve prepared the ultimate guide to starting a successful online business in Dubai. We’ll walk you through all of steps you’ll need to launch and operate your e-commerce store successfully.
Starting an online business offers a range of benefits for established companies and aspiring entrepreneurs alike. As many local businesses have found, starting an online business in Dubai is not as difficult as you might think. Whether you are opening up your existing business for transactions made via a website or app, or starting a new e-commerce-driven venture, the path to online success remains the same. Truthfully, anyone wishing to start an online business with the willingness to work hard can quickly see their online business ideas earn big money.
The Benefits of Online Business Online shopping is now one of the most popular activities globally. In 2020, retail e-commerce sales worldwide amounted to USD 4.28 trillion. Of those,18% of retail sales have been attributed to e-commerce. In the UAE, the e-commerce market saw a huge leap in 2020, recording a USD 3.9 billion market value and a 53% year-on-year increase. And by 2025, experts foresee that e-commerce in the UAE will reach USD 8 billion. In a recent study on the digital transformation in MENA and Pakistan, 53% of MENA consumers say they are doing more of their shopping online now compared with before the pandemic started. The lifestyle perks of initiating an online business in Dubai are incredibly appealing. Firstly, you’re really your own boss. Once you set up the important business essentials like writing a business plan (if required), creating your own website, setting up an eCommerce store and building a social media presence – you’re ready to hit the ground running.
As one of the most dependable and effective e-commerce systems, Magento is widely regarded among online retailers. In fact, Magento is popular for large businesses and enterprises looking toward growth. Magento excels at scalability and performance, which is why it accounts for over a quarter of the e-commerce market. This platform is used by companies such as Burger King, Huawei and Liverpool Football Club. For enterprise-level online shops, Magento is regarded as the most suitable ecommerce platform. Because Magento is geared toward enterprise-level companies, it’s not an easy platform to navigate. As such, you’ll likely need the help of developers to build and run a Magento-based online business in Dubai.
Deciding What To Sell Online
According to Shopify, there are a few things that can help when it comes to refining a good online business idea and deciding on a service or products to sell:
- Solve a customer pain point What are the challenges that your potential customers are currently facing? Consider what ways you can help them and make their life easier.
- Appeal to enthusiastic hobbyists Is there a specific niche market that you understand really well?
- Go with your passion Sometimes, your passion could be an excellent source of inspiration for a product or service.
- Consider your professional experience What are you good at? You may have certain technical skills that can be marketable.
- Capitalise on trends Stay on top of what is new and exciting in the market.
- Read customer reviews on existing products and look for insights into how their needs could be met in a better way
- Browse what’s trending on online marketplaces through this list
- Research products with higher profit margins.
Shopify has quickly become the world’s most popular, fully-managed ecommerce platform since its launch in 2004. It is used by over 1 million retailers around the world with more and more companies choosing to migrate over from existing platforms. Its popularity is, to a large extent, due to its simple and easy-to-use interface and excellent app marketplace. Unlike Magento, Shopify is a software as a service (SaaS) monthly membership service and includes website hosting, domain hosting and mail hosting. There are many great themes for your store, both paid and free, with almost any feature you might want to use to sell your product. You should understand that Shopify is developed in a proprietary coding language called “Liquid.” If you need something very customised for your brand, you will need to hire a Shopify developer to modify or write the template code for you. That said, if you are happy to use a theme without requiring deep customisations, you can create a stunning website and online business brand using Shopify.
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