How to Grow Your Online Business With Amazon

Maintaining an online business requires wearing a variety of hats at all times, from inventory and marketing to shipments and customer service. To simplify daily tasks, however, business owners can leverage the systems that other platforms have already put in place. One of the best sites for small and midsize businesses to use is Amazon. In 2019, there were millions of active users on Amazon, including 105 million Amazon Prime customers, many of whom shop on the site daily.1 According to a 2016 study, more than 50% of online shoppers go to Amazon first when looking for a product they want to buy.2 Using Amazon to start your e-commerce business provides a platform for marketing, connecting with customers, selling, billing, and even shipping your products. This can help you start your venture with fewer resources, grow your business more quickly, and learn valuable lessons about selling online in the process.

Why Use Amazon to Grow Your Business 

There are millions of third-party sellers on Amazon combined, they sell more than 50% of the products sold through the site.3 In 2018, small and midsize businesses in the United States made an average of over $90,000 in Amazon sales.4 This is made possible by a variety of benefits that any business can take advantage of by using Amazon as an e-commerce platform. 

It has a built in customer base: Millions of people around the world go to Amazon every day and buy thousands of products. That’s qualified traffic you can’t get with your own website, especially not in your start-up phase. That reach can help you make a profit from your early stages, rather than spending most of your time and resources trying to attract customers.

It’s a brand name: Customers are more likely to trust businesses whose names they recognize. Because it has been around so long and been so successful, Amazon is a trusted site. As a new business, you would have to work hard to earn that sort of trust. But when you sell on Amazon's preexisting platform, you can leverage their credibility with customers from day one. 

The technical work is already done: One of the major tasks that online sellers face is setting up an e commerce platform and shopping cart where your prospect can easily browse and order your products. When you work through Amazon, this has already been done, and the job of maintaining it and handling tech support is also covered by Amazon. This allows you to focus your time, energy, and other resources elsewhere. Amazon has two levels that sellers can choose from. Individual sellers can list products in more than 20 categories and pay a fee of $0.99 per sale. Professional sellers can list in an additional 10 categories, pay a flat fee of $39.99 monthly, and have additional customization options for their listings and shipping. Both types of sellers pay additional fees when products sell.

How to Use Fulfillment by Amazon to Grow Your Business 

If you’re selling on Amazon, you can sell your products through the website, then process orders and ship them to customers yourself. If you don't want to handle processing and shipping, which can tie up valuable time and resources, you can also let Amazon handle payments and processing orders, which is known as FBA.

Using FBA is a standardized and fairly simple process: 

• You send a number of your products to Amazon. 
• Every time an order comes in, Amazon will handle the necessary steps to get the shipment to your customers.
• Amazon takes a portion of each sale as a fee.
• The net income from each sale is deposited in your bank account on a regular basis. 
• Amazon handles any returns or exchanges.

Because Amazon has streamlined systems and sufficient manpower to handle order fulfillment and returns, they can do these tasks more efficiently and at a lower cost-per-order than many small businesses. The fees you pay for each FBA sale are generally lower than you would pay to store and ship a comparable number of products yourself.